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Environmental branding

  

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Living your Brand

by Jack Hally

Are you living your brand? Are you embracing the psychological and emotional relationship your brand has with your customers and employees? Your brand is distinct… and it belongs to you. It is powerful stuff that can elicit emotions, thoughts and physiological responses. Far beyond business cards, websites and traditional advertising mediums, strategic environmental branding combines numerous design disciplines; including architecture, graphic and interior design, and lighting. All of these elements combined communicate a sense of identity, personality and place.

Quite often, one of the most neglected components of most brand development projects is the corporate facility. The facility in which we work is the single most identifiable aspect of the relationship between employee, customer and corporation. It serves as a platform to extend your brand vision and your distinct brand language.

At BlueHive, we refer to this as Strategic Environmental Branding and we view it as an integral part of our most successful client’s brand projects. As we have successfully developed trade show exhibits to expand the client’s brand story, we utilize the client’s corporate facilities as a permanent environment to anchor these core brand beliefs. Whether through the elements of a building’s exterior, lobby, cafeteria or hallway space we strategically utilize design to deliver the brand message with results. We invite you to go beyond the ordinary and expand your Strategic Environmental Brand. The results will speak for themselves.

Bee sure to check out our corporate interiors gallery for further inspiration.