Tension Fabric Graphic Solutions…(Zippers need not apply)
I went to a show in Florida recently. In walking around, I noticed a lot of silicone.Not necessarily the kind you see on the beaches of Miami. In my case, I was in Ft. Lauderdale for the STS show, and the type of silicone I am referring to was an S.E.G..
A Silicone Edged Graphic (S.E.G.) is a dye sublimation fabric banner, with a silicone gasket sewn to the edge and then fit it into the channel of an extruded frame. An S.E.G. is just one type of an Engineered Fabric product that is produced specifically to fit a truss or extrusion frame system. This type of product shows off your graphics, not the frame around them..
Depending on the look you want, we can also sew a bead into the perimeter of a graphic that allows us to fit it into the channel of extrusion. This process is slightly different in production, but yields very similar results..
And what is that result you may ask? Well, what you get is a great looking graphic, with wonderful saturated colors, stretched tight to fill large spaces with no seams. Not only does it look great on the show floor as the process eliminates any wrinkles, but also in the balance sheets as it’s cost effective to produce (based on a sq. ft. cost) and weighs next to nothing, packs small and sets up quickly. That’s right! A quicker install!! What if you wanted to change the graphic quickly? Well, the easy install makes switching graphics a breeze. So add the benefits in savings from shipping to drayage to labor to the equation. It is a much “greener” process than a paper based print mounted to regular substrates. The tight stretched fabric eliminates possible concerns about damage to corners and, of course, fabric is much easier to clean. And if that wasn’t enough, this product is much friendlier to light as it has no glare..
So in the near future, if you find that you need to….
Save Money, Create Impact, Look Great, Reduce Waste, Build Brand Identity, Increase ROI and Tell a Great Story….you might want to consider an engineered fabric solution!
Chris Dunn is a Sr. Account Executive with BlueHive, a full service firm which specializes in the design and production of Strategic Brand Environments. He is an 18 year veteran of the trade show industry. Why? Because he's got mad skills in taking a napkin sketch to a completed project...regardless of whether you need an entire booth design, or just a cool graphic. He can be reached at cdunn@blue-hive.com.