Retail Store Marketing Trends for 2012
Retail businesses always bear the brunt of changing economic environments, consumer tastes and the technological advances forcing it to find innovative ways to remain successful. They also need to retain competitive edge over the rival businesses. This has resulted in retail marketing leaders pinning their hopes of success on ingenious marketing ideas.
The popularity of internet based communication is a key driver of innovative marketing in general; but in the arena of retail marketing, latest trends for 2012 suggest that they are to play a crucial role in determining future course. This is seen in the popularity of smartphones and the deep impact of social networking media that have opened up new horizons in retail marketing techniques. Location based apps are the best examples of how technology is being used to attract customers to their premises.
Mobile technology is surely going to play a pivotal role in setting new trends. Many retailers are deploying new apps to enhance the user experience. For example, mobile apps are provided with scanning facility integrated with the retailer's system. Contactless payment is yet another example of how mobiles are offering new conveniences to the customers and adding to their shopping experience. Many reputed chains have already introduced this concept technology and moving to expand it in 2012 in a big way.
Location based apps will bring more customers to the retail branded environments whenever they are near them by sending them targeted messages about their favorite stores or products. Retailers are benefiting from the cost effective reach to customers whenever they have special offers by integrating with Geo-location based apps. Google Shopper is yet another technology that accepts barcodes or product names as input and comes out with reviews and best prices for the product.
Coming to social media based technologies in retail marketing, latest trends show a great deviation from standard marketing tools towards community based "word of mouth" advertisements offering cost benefits, Not only your community knows what you are buying and where, the feedback helps the retailers to get greater exposure to public. Naturally, many retail marketers are actively involved in building advertisement plans in social media platforms.
It is estimated that 97% of people stay connected through their mobiles all the time, retailers have realized the immense value in introducing marketing automation with new tools available for targeted messages which customers perceive as great value addition and build a strong brand loyalty.
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